aimee lesatz grover, photographer + designer
one husband, three babies, a house full of animals, a yard full of flowers
and a love for art and graphic design
Plaidfish Communications began in the spring of 2002. After working at various graphic design/internet companies in the city, I learned a great deal about user experience design and the rat race of the corporate world. I decided after awhile that it wasn’t the place where I wanted to spend the rest of my life. I felt like I was getting further and further away from my true passion for art, design and photography and more into document preparation, boring client meetings in stuffy rooms and spending time with people that didn’t really care if I contributed or not. On the train home, I spent hours daydreaming of working in my own studio with my cat, Emma perched on the windowsill, client meetings on the patio, and having the freedom go take pictures if the sun was just at the right angle. On the 5:26 pm Metra train home from Chicago, all of the ideas were sketched out and Plaidfish was born.
Today Plaidfish Communications is a thriving graphic design/photography business with many additions to our portfolio, including an online community for kids with cancer, a promotional brochure for a local artist and a complete re-branding of a nearby environmental consulting firm.
For more information, please visit: www.plaidfish.com